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Archive for November, 2007

Research has shown that over more than 60% of all purchase decisions are made in the store. And 50% of those in-store purchases are made on impulse! To capitalize on these – way to go is an Effective POP (Point of Purchase Material). A superbly designed POP is one that is highly effective in persuading potential customers to buy your product NOW.
Creaxis Design has one of the strongest asset/skills in developing custom POPs. Every year, we have been creating hundreds of different POP design & materials for our clients. The key to our success is that we understand and knew our customer business & their marketing objectives, coupled with our strength in developing new and original ideas in custom POP i.e. 3D paper structures, out of box design concepts etc.. Every POP is unique, and every POP communicates that “Come-Take-A-Look-At-Me” voice. There are lots of POP suppliers/design house to choose from and making hasty, uninformed decision and your POP advertising will fizzle. Only few has the combinition of understanding advertising, custom design and capability in mass production of custom POPs. And we, Creaxis Design is one of them in Singapore and probably in South East Asia.

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Deal or No Deal

Following on the success of our Press AD for the 1st season of Singapore Idol, Mediacorps Singapore Channel 5, has commissioned Creaxis Design for all its weekly Press Advertisement for Deal or No Deal TV Program. This is the first installment of the series of Press AD on Today Newspaper.

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Already making headlines within the Advertising community in Singapore and gaining lots of good opinion from the general public, few knows that the recent “LIVE” outdoor advertising that Canon did along Citylink under tunnel was actually conceived and produce by – Creaxis Design!”It was particularly Challenging for us, as everything from conceptualization, design & layout, actual directing of the talents and sourcing of the props, leaves us just 3 weeks before setting up the 6 glass panel along that 43m stretch at Citylink undertunnel. The timeline was almost impossible but we make it together with Canon and its suppliers.” said Lester Lim, Creative Director of Creaxis Design.today-20nov.jpg citylink.jpg

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A Fresh Approach

Creaxis Design, a true home grown design house base in Singapore, with a full service menu of advertising creatives offerings, founded seven years ago, took on a new approach – to adopt the NEW topography of the web – Blogging. Although the concept of corporate weblog is not new, however, company that does not embrace weblogs may find themselves dated. The use of the blog is to document, discuss and update the company’s ideas, thoughts, musings, news, information, and gathering customers’ feedback. In short, we hope to nurture closer ties with our customers or potential clients. In the upcoming weeks, we will be revamping our website to update our latest portfolios and service offerings. We will be extending our invitation to all and most importantly our present value clients to post comments and provide feedback on our work.

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