Research has shown that over more than 60% of all purchase decisions are made in the store. And 50% of those in-store purchases are made on impulse! To capitalize on these – way to go is an Effective POP (Point of Purchase Material). A superbly designed POP is one that is highly effective in persuading [...]
Archive for November 29th, 2007
Capitalizing Impulse Buy – Use POPs, Choose Creaxis
Posted in Advertising, Design House, Point of Purchase, Singapore, tagged , , Advertising, Canon IXUS POP, Canon Powershot POP, Creaxis Design, Custom Design, Impulse Buy, Point of Purchase, POP, Singapore, Sony Ericsson POP on 42007vUTC11bUTCThu, 29 Nov 2007 07:13:42 +0000 29, 2007 | Leave a Comment »
